#Now Or Never…for Canada’s TO2015 athletes

A GPS-art shout-out to Team Canada’s athletes for the 2015 Pan Am & Parapan Am Games

#NowOrNever tribute to Team Canada by GPS artist Stephen Lund in Victoria, BC, Canada GPS Garmin Strava art cyclist cycling creativity 2015 Pan American Games TO2015 Pan Am Games and Parapan Am Games #NowOrNever Kirsti Lay Track Cycling Team Pursuit

#NowOrNever • A GPS-art tribute to Team Canada’s contingent of athletes for the 2015 Pan Am Games & Parapan Am Games in Toronto, Ontario [click image to enlarge]

It’s just 36 days until TO2015 – the Toronto 2015 Pan Am & Parapan Am Games.

After years of sacrifice and determination in the relentless quest to compete among the world’s best, Canada’s athletes will vie for gold and glory on home soil – a once-in-a-lifetime opportunity.

The #NowOrNever campaign offers a glimpse into the athlete’s journey to the Pan Am Games beginning from the first jump off a diving platform, the first bike ride, the first gymnastics flip…. You can view the one-minute #NowOrNever video here.

Hosting around 6,000 athletes from 41 countries in 36 sports, 51 disciplines and 365 events in and around Toronto, Ontario, TO2015 will be the largest multi-sport competition ever held in Canada. The 2015 Pan Am Games run from July 10 to 26. The Parapan Am Games take place from August 7 to 15.

About the Strava Doodle

To create this doodle, I cycled around 50 kilometres. The vast majority of the lettering follows actual roads in Victoria, BC, as does more than half of the maple leaf’s outline. For the remainder, I had to “connect the dots” by turning my Garmin OFF and ON at carefully planned points.

See it on Strava

Note: The GPS points will render correctly only if you are logged in at Strava.com

About Stephen

Brand strategist and creative director by day. Hyper-competitive GPS-art obsessed cyclist most of the rest of the time.
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